Degen Coffee
August 2021

How Tip Top Media Helped Degen Coffee Increase Organic Traffic and Ecommerce Sales

Tip Top Media helped Degen Coffee, a small coffee company, with their SEO strategy which resulted in a significant increase in website traffic, sales and revenue. The project overview involved identifying target keywords, optimizing website content and building quality backlinks. In the project execution phase, Tip Top Media implemented on-page and off-page optimization techniques, created engaging content and collaborated with influencers for outreach. As a result, Degen Coffee's website traffic and revenue increased by over 700%. They were eventually acquired for a substantial amount, proving the effectiveness of Tip Top Media's SEO strategy.


Growth Marketing & Search Engine Optimization



Organic traffic increased by
increase in organic traffic
Ecommerce Sales increased by
Increase in Ecommerce sales
How Tip Top Media Helped Degen Coffee Increase Organic Traffic and Ecommerce Sales

Project Overview

Degen Coffee, a small coffee company, approached Tip Top Media for assistance with their SEO strategy. Degen Coffee had a limited online presence and was struggling to rank for relevant search terms in the highly competitive coffee industry.

Tip Top Media conducted a thorough analysis of Degen Coffee's website and identified areas that needed improvement. Through keyword research, Tip Top Media identified relevant keywords and phrases that Degen Coffee needed to rank for to attract more customers. The team then optimized Degen Coffee's website content to include these keywords and phrases, making it more attractive to search engines. Additionally, they identified high-quality websites in the coffee industry and worked to build backlinks to Degen Coffee's website.


Once the project overview was completed, Tip Top Media began executing the SEO strategy for Degen Coffee. The team began by conducting an extensive audit of the website, identifying technical issues that could impact the website's search engine visibility. They also conducted a detailed competitor analysis to understand the landscape of the coffee industry and identify opportunities for Degen Coffee to differentiate itself.

Tip Top Media then optimized the website's content, ensuring that it was relevant, engaging, and included the target keywords and phrases identified in the project overview. The team also improved the website's technical infrastructure, implementing best practices for on-page SEO and ensuring that the site was mobile-friendly and optimized for fast page load times.

In addition to these on-site optimizations, Tip Top Media executed a comprehensive off-site strategy. This involved building high-quality backlinks to the Degen Coffee website through outreach to authoritative coffee blogs and publications. By securing backlinks on high-quality websites, Degen Coffee's online presence began to gain traction and visibility in search engines.

Finally, Tip Top Media developed a content marketing strategy for Degen Coffee, creating blog posts and other pieces of content that provided value to coffee enthusiasts and helped establish Degen Coffee as a thought leader in the industry.


The results of our SEO campaign for Degen Coffee were truly exceptional. By implementing a comprehensive strategy that focused on both on-page and off-page optimization, we were able to achieve remarkable growth for the company. Specifically, we were able to increase Degen Coffee's organic traffic by a staggering 700%, which led to a 530% increase in e-commerce sales. These impressive results were the culmination of our team's dedication to excellence and our commitment to providing the best possible service to our clients.

But the benefits didn't stop there. Our SEO campaign helped to establish Degen Coffee as a leading player in the specialty coffee industry, which ultimately led to the company's acquisition for a whopping $7 million. This achievement is a testament to the power of SEO and the impact that it can have on a business's bottom line.

At Tip Top Media, we're proud of the results that we achieved for Degen Coffee, and we're confident that we can deliver the same kind of success to any business that partners with us. Our team of experts is dedicated to staying at the forefront of the latest SEO trends and best practices, which allows us to deliver results that are both exceptional and sustainable. So if you're looking to take your business to the next level with SEO, don't hesitate to reach out to us today.

How Tip Top Media Helped Degen Coffee Increase Organic Traffic and Ecommerce Sales
How Tip Top Media Helped Degen Coffee Increase Organic Traffic and Ecommerce Sales

Don't take our word for it, take theirs!

Don't just take our word for it, see what our satisfied clients have to say about the outstanding results and exceptional service they've received from Tip Top Media.

"At SKYY Vodka, we were impressed by Tip Top Media's ability to seamlessly integrate with our existing team and understand our unique brand vision. Their expertise in brand identity helped us to refine our messaging and develop a cohesive brand strategy that resonated with our audience. The Tip Top Media team was responsive, collaborative, and always willing to go the extra mile to ensure that our needs were met. Their creative vision and attention to detail were second to none, and we couldn't be happier with the results. We highly recommend Tip Top Media to any brand looking for top-notch support in developing their brand identity."

SKYY Vodka Marketing Team

"Tip Top Media's expertise in content creation exceeded our expectations at Oral-B. They produced compelling content that effectively communicated the benefits of our products to our customers. Their attention to detail and understanding of our brand voice made the process seamless. We highly recommend Tip Top Media for exceptional content creation services."

Oral-B Team
Marketing Team at Proctor & Gamble

"Tip Top Media provided exceptional assistance to The New York Times' existing team in the redesign of our website and email marketing efforts. Their fresh perspective and valuable insights helped us to create a more engaging and user-friendly website. Their team was highly communicative, professional, and responsive throughout the process. We highly recommend Tip Top Media for top-notch web development and design services."

The New York Times
Head of Marketing at NYT

Need help with a project?

Our team of digital marketing experts is here to collaborate with you and bring your vision to life, ensuring that your project is a success from start to finish.

Get In TouchCompany Logo - Growth Webflow Template

Get in touch today!

We'd love to hear from you! Whether you have questions about our services, want to learn more about how we can help your business grow, or are ready to take the next step, our team is here to help.

Contact Us
Browse Our PackagesCompany Logo - Growth Webflow Template

Browse our Packages

Take your search engine rankings to the next level with our all-in-one SEO packages. From keyword research to link building, we've got you covered. Browse our options and start improving your search visibility today.

Browse Packages